This Privacy Policy describes how your
personal information is collected, used, and shared when you visit or make a
purchase from Goldcoast (the “Site”).



Personal information we collect

When you visit the Site, we automatically collect
certain information about your device, including information about your web
browser, IP address, time zone, and some of the cookies that are installed on
your device. Additionally, as you browse the Site, we collect information about
the individual web pages or products that you view, what websites or search
terms referred you to the Site, and information about how you interact with the
Site. We refer to this automatically-collected information as “Device Information”.



We collect Device Information using the following
technologies:

- “Cookies” are data files that are placed on your
device or computer and often include an anonymous unique identifier. For more
information about cookies, and how to disable cookies, visit
http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site,
and collect data including your IP address, browser type, Internet service
provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are
electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt
to make a purchase through the Site, we collect certain information from you,
including your name, billing address, shipping address, payment information,
email address, and phone number. We refer to this information as “Order
Information”.



When we talk about “Personal Information” in this
Privacy Policy, we are talking both about Device Information and Order
Information.



How do we use your personal information?

We use the Order Information that we collect
generally to fulfill any orders placed through the Site (including processing
your payment information, arranging for shipping and labels, and providing you
with invoices and/or order confirmations). Additionally, we use this Order
Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud;
and

- When in line with the preferences you have
shared with us, provide you with information or advertising relating to our
products or services.


We use the Device Information that we collect to
help us screen for potential risk and fraud (in particular, your IP address),
and more generally to improve and optimize our Site (for example, by generating
analytics about how our customers browse and interact with the Site, and to
assess the success of our marketing and advertising campaigns).



Sharing your personal Information

We share your Personal Information with third
parties to help us use your Personal Information, as described above. For
example, we use Shopify to power our online store--you can read more about how
Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the
Site -- you can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of
Google Analytics here: https://tools.google.com/dlpage/gaoptout.



Finally, we may also share your Personal
Information to comply with applicable laws and regulations, to respond to a
subpoena, search warrant or other lawful request for information we receive, or
to otherwise protect our rights.



Behavioural advertising

As described above, we use your Personal
Information to provide you with targeted advertisements or marketing
communications we believe may be of interest to you. For more information about
how targeted advertising works, you can visit the Network Advertising
Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.



You can opt-out of targeted advertising by
using the links below:

- Facebook:
https://www.facebook.com/settings/?tab=ads

- Google:
https://www.google.com/settings/ads/anonymous


Do not track

Please note that we do not alter our Site’s data
collection and use practices when we see a Do Not Track signal from your
browser.



Your rights

If you are a European resident, you have the right
to access personal information we hold about you and to ask that your personal
information be corrected, updated, or deleted. If you would like to exercise
this right, please contact us through the contact information below.



Additionally, if you are a European resident we
note that we are processing your information in order to fulfill contracts we
might have with you (for example if you make an order through the Site), or
otherwise to pursue our legitimate business interests listed above.
Additionally, please note that your information will be transferred outside of
Europe, including to Canada and the United States.



Data retention

When you place an order through the Site, we will
maintain your Order Information for our records unless and until you ask us to
delete this information.



Changes

We may update this privacy policy from time to
time in order to reflect, for example, changes to our practices or for other
operational, legal or regulatory reasons.


Contact us

For more information about our privacy practices,
if you have questions, or if you would like to make a complaint, please contact
us by e‑mail at info@goldcoastjewellery.co.uk